💡 Our products grow with children. Our partnerships grow with trust.

We are a group that combines quality retail with dependable wholesale operations.

Our two core divisions are:

● Retail: Baby Center - operating in Slovenia, Croatia, North Macedonia

● Wholesale: Apollo - distributing to over 20 countries 

With over 100 physical stores, 3 online shops, and more than 40,000 m² of retail space, we offer access to 500+ trusted brands.

What drives us:
● Building trust with parents and partners
● Following the latest parenting trends and innovations
● Commitment to quality, safety, functionality, and design

Who we serve:
● B2B partners aiming to grow in SEE markets
● Brands seeking distribution and market presence
● Families looking for expert advice and reliable products

Together, we create an ecosystem where care, trust, and growth go hand in hand, delivering everything parents and children need to thrive.

💬 Connect with us to learn more about how we can grow together and shape the future of childhood.


Retail websites:
https://www.babycenter.si/  
https://www.babycenter.hr/
https://www.babycenter.mk/
https://www.apollogroup.eu/

Alfi Kids Group

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