Tom McCarron

Tom McCarron is a co-founder and director at Algebra, a London-based performance marketing agency specializing in paid media, which has been operational since 2018. They previously served as the Head of Academy at Merkle | Periscopix, where they managed a team of 30 PPC experts and developed training programs for over 150 PPC Account Managers. Tom has extensive experience in paid search, display, video, and social campaigns for a diverse range of clients, and they have spoken internationally about PPC at prestigious events including Google and HeroConf LA. Tom holds a Master of Science in Psychological Research and a Bachelor of Science in Psychology, both from the University of Wales, Bangor.