Mitchell Koo

APAC Segment Strategy Manager

Mitchell Koo is a specialist in category strategy and customer go-to-market insights, currently serving as the APAC Segment Strategy Manager at Aliaxis since 2023. Previously, Mitchell held various roles in prominent organizations, including Senior Manager at The Nielsen Company and a Business Manager at Booty Camp. With extensive experience at Procter & Gamble and Unilever, Mitchell has a strong focus on leveraging consumer insights to drive strategic business decisions. A graduate of UNSW, Mitchell earned a degree in Commerce, Marketing, and Hospitality Management.

Location

Sydney, Australia

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