Alice Sun

Alice Sun is a seasoned marketing professional currently serving as a Senior Online Marketing Manager at Alibaba Group since 2018, focusing on performance-oriented marketing and content distribution for Tmall's overseas markets. Prior experience includes a role as Business Operations Manager for Mobvista's US team, where responsibilities encompassed CPI/CPA/CPL business development, campaign management, and media strategy formulation. Additionally, Alice contributed as a freelance writer for Big Data Digest and served as an Executive Assistant at South New Media Co. Alice's early experience includes journalism at GDTV, creating documentary content. Academically, Alice holds a Master’s Degree in Digital Media from the University of Warwick and two Bachelor's Degrees in Communication and Media Studies and Communication, Journalism from Communication University of China and Shandong University, respectively.