Annie Li is a seasoned business development manager with a strong background in the beauty and fashion sectors. Currently serving as a BD manager at Alibaba Group for Tmall Global since October 2020, responsibilities include opening flagship stores and managing overseas fulfillment. Prior experience includes a significant tenure at VIP.com, where roles as Senior Buyer and Senior Business Development Specialist involved merchandising development in Southern Europe and establishing the Italy branch office. Earlier roles encompassed strategic planning and marketing communication at firms like BBDO and Saatchi & Saatchi, as well as copywriting and content generation for various organizations. Annie holds a Bachelor's Degree in International Business from Guangdong University of Foreign Studies.
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