Carol (Weiyi) Wang is a Senior IP Integrated Marketing professional at Alibaba Group, where they have pioneered innovative marketing strategies and led large-scale campaigns. Previously, they worked as a Summer Intern in Consumer Market Insight at Unilever and gained experience as an Analyst at Kantar Consulting. Carol also held the position of Account Executive Intern at McCann Worldgroup, where they initiated successful digital campaigns. They earned a Master of Science in Business Analytics from Washington University in St. Louis, graduating with a GPA of 3.94.
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