Celine Xu

Celine Xu is an experienced business professional specializing in European business development, currently holding the position of European Business Development Manager at Alibaba Group since July 2016. In this role, Celine has facilitated the entry of over 500 European brands into the Alibaba platform. Previous positions include Business Development Manager at Alibaba's embassy office in Benelux, where the focus was on connecting local brands with Chinese consumers, and roles in purchasing and project management at EDCO Eindhoven BV, Huberts BV, and Global Dutch BV. Celine Xu holds an MBA from Erasmus University Rotterdam and has pursued additional education at prestigious institutions including Harvard Business School and Ivey Business School at Western University, complemented by a Bachelor’s degree in International Business and Management from Fontys University of Applied Sciences.