Cher J. L. is currently the Global Content & PR Lead at Alibaba, where they lead marketing content and communications for the AliExpress global sales division. Cher has a solid background in marketing strategies, media exposure, and a specialization in blockchain and Web 3.0 solutions. They previously worked at WPP and served as a Digital Management Consultant at NEVERY, facilitating market entry for foreign clients in Japan. As a Global Shaper with the World Economic Forum, Cher leads climate change projects in Shanghai and holds three degrees, including a Master of Science in Business Administration from Shanghai Jiao Tong University.
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