Jenny Tang is an experienced marketing professional with a strong focus on the hospitality industry. Currently serving as the Head of Marketing for high-class hotel groups at Alibaba Group since January 2021, Jenny leads integrated marketing strategies for 33 luxury hotel brands, including Hilton, Hyatt, and IHG. Previous experience includes roles as Growth Marketing Manager and Digital Marketing Executive at New Century Senbo Nature Park & Resorts, where Jenny managed digital marketing campaigns, online distribution channels, and product planning. Earlier career highlights include a role as a Business Consultant at Alibaba Group, working on revenue enhancement and operational efficiency for hotels in Mainland China, and serving as a Guest Experience Officer at Four Seasons Hotels and Resorts. Jenny holds multiple Master of Science degrees in Global Hospitality Business from renowned institutions and a Bachelor's degree in Tourism and Hospitality Management from Zhejiang International Studies University.
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