Jocelyn Yan is a cross-cultural content architect currently serving as Lead Content Strategist at Alibaba.com. With a rich background that includes roles at Sony Pictures Entertainment and CastBox, Jocelyn has successfully developed brand strategies and product launches, demonstrating expertise in navigating diverse markets. Previously, as a Product Strategy Consultant, they guided companies such as Xiaomi and Segway in launching high-tech products via crowdfunding. Jocelyn holds a Bachelor of Arts in Film and Media Studies and Economics from William & Mary, as well as a Master of Science in Digital Media from the University of Southern California.
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