Li (Mona) MEI is a skilled digital marketing professional with extensive experience in user acquisition, retargeting, and partnership development. Currently serving as a Digital Marketing Manager at Alibaba Group since December 2021, Li manages performance ads across platforms like Google, Facebook, TikTok, and Snapchat for AliExpress. Previously, as an Affiliate Marketing & Partnership Manager, Li focused on the French market's affiliation program management. Prior experience includes working as a Seller Account Manager at Lightinthebox from December 2019 to 2021, overseeing sellers and managing the supply chain for Jewelry & Watches. Li holds a Master's degree in Management from IÉSEG School of Management and a Master's degree in Fashion Management from Istituto Marangoni, alongside a Bachelor’s degree in Marketing from Hangzhou Normal University and a TESOL certificate from The University of Queensland.
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