Alibaba Group
Lika Li is a seasoned professional with extensive experience in operations and innovation, currently serving as Senior Director of Operations at Alibaba Group since March 2018, focusing on empowering new consumer electronics brands. Prior to this, Lika held various roles at Procter & Gamble from July 2008 to March 2018, including Associate Director of Innovation, where Lika led category growth solutions and managed the P&G Asia Innovation Center. Lika's earlier roles involved significant achievements in brand development and sales growth for AS Watsons and in Hainan Province, as well as key account management in West Guangdong Region. Lika holds an Executive Development Program in Finance Management from Sun Yat-sen University and dual Bachelor's degrees in International Business and Marketing Management from Guangdong University of Foreign Studies and The University of Hong Kong, respectively.
Alibaba Group
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To fulfill their mission “to make it easy to do business anywhere,” Alibaba Group enables businesses to transform the way they market, sell and operate and improve their efficiencies. They provide the technology infrastructure and marketing reach to help merchants, brands,retailers and other businesses to leverage the power of new technology to engage with their users and customers and operate in a more efficient way. They also empower enterprises with their leading cloud infrastructure and services and enhanced work collaboration capabilities to facilitate their digital transformation and to support the growth of their businesses. Their businesses are comprised of China commerce, International commerce, Local consumer services, Cainiao, Cloud, Digital media and entertainment, and Innovation initiatives and others. An ecosystem has developed around their platforms and businesses that consists of consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners and other businesses. Alibaba is China’s — and by some measures, the world’s — biggest online commerce company. Its three main sites — Taobao, Tmall and Alibaba.com — have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company. Taobao is Alibaba's biggest shopping site. It's home to seven million merchants selling everything from tiger-striped leather jackets to origami decorations. It’s free for users, but sellers can pay for ads to stand out from the crowd. They also serve millions of enterprises through their Cloud business, and many of their customers are reputable industry leaders in their respective verticals.