Lizzie Chen

Lizzie Chen is an accomplished business and marketing professional with extensive experience in the e-commerce and retail sectors. Currently serving as Senior Manager of Business/Marketing Operations for Taobao International Business at Alibaba Group, Lizzie leads payment initiatives across Taiwan, Japan, and Korea, enhancing user experience and boosting conversion rates through localized strategies and partnerships with leading financial institutions. Previously, as Merchandising Director at citiesocial, Lizzie oversaw a $32.6 million product line and launched over 30 exclusive brands. In earlier roles at Alibaba Group, Lizzie achieved significant growth in cross-border logistics and B2B initiatives, while also driving sales and marketing strategies at Lane Crawford and For Beloved One Cosmeceutical Skincare. Lizzie holds a Bachelor of Commerce in International Business from National Chengchi University and participated in international exchange programs at Maastricht University.