Menglu Chen is a Senior Digital Strategist with a decade of experience in Alibaba’s core e-commerce division, specializing in content marketing and B2B digital strategy. From 2014 to 2015, they worked as a Marketing Management Trainee at Mars Inc., where they led a nationwide campus marketing campaign that effectively increased national sales revenue by 6%. Menglu holds a Bachelor's degree in Journalism and Advertising from Fudan University, graduating with a GPA of 3.63/4. Currently, they continue to excel as a Senior Marketing Manager at Alibaba.
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