Michael Wu

Michael (Yue) Wu is an experienced branding professional currently serving as the Head of Brand Creative Department at Alibaba Group since November 2018. Prior to this role, Michael led the Brand Creative Department at Huawei Consumer Business Group from September 2015 to November 2018. Michael's career also includes a position as a Brand Consultant at Apple from June 2012 to September 2015, where localization of global brand image and marketing strategies in retail settings was a focus. Earlier positions include Creative Director roles at Beijing Dentsu and Leo Burnett Greater China Group, as well as a Senior Copywriter at Ogilvy. Michael holds a Bachelor’s degree in Commercial and Advertising Art from Shanghai University and completed a refresher course in Business and Commerce at Kaplan College, UK.