Stephen Hou is a seasoned expert in data-driven marketing and e-commerce strategy, currently working at Alibaba Group as an Expert in Data Product for Tmall, providing strategic consulting to top-tier merchants. Previously, Stephen held roles such as Expert in Performance Marketing Partner at Alimama, Director of Data and Digital Marketing at 良品铺子股份有限公司, and Performance Marketing and Search Director at Ogilvy, where expertise in advanced analytics and performance marketing has been instrumental in developing effective marketing strategies. Stephen’s extensive experience in digital marketing began at NetBooster China, and earlier roles included managing online marketing initiatives at Beltal. Educational qualifications include a Master's degree in IT Project Management from Shanghai Jiao Tong University and a Bachelor's degree from Wuhan University of Technology.
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