Xi Shen is a seasoned business development professional with extensive experience in cross-border market entry and procurement. Currently serving as a Senior Business Development Manager at 阿里巴巴集团 since September 2019, Xi specializes in expanding brand networks in Europe and facilitating market entry into China. Previously, as a Representative at 网易, key account clients in the German-speaking region were developed, leading to the successful introduction of various brands to the Chinese market. Xi also held the position of Purchasing Manager at 北京辣妈帮科技有限公司, focusing on supplier development in the DACH region. Educational qualifications include an MBA from Frankfurt School of Finance & Management, alongside degrees in Education and Business Administration from recognized institutions.
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