Frederico Pitta is a seasoned professional in commercial excellence and sales force effectiveness, currently serving as the Commercial Excellence Manager for LATAM at Align Technology since June 2022. Prior experience includes a similar role at LivaNova, where responsibilities encompassed managing sales data delivery, CRM interface, business planning tools development, and performance optimization. Frederico has also held positions at Chiesi Group, sanofi-aventis, Sandoz, Siemens, and Vivo, focusing on sales force dynamics, market segmentation, and performance evaluation throughout his career. Academic qualifications include a graduate degree in Business Administration and a postgraduate degree in Marketing & Advertisement from UEL - Universidade Estadual de Londrina.
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