Lim Yi Hui

Lim Yi Hui is an experienced sales operations leader, currently serving as the Director of Sales Operations for Asia Pacific at Align Technology since January 2017. In this role, Lim Yi Hui has built high-performing teams and implemented strategic initiatives across 14 diverse markets, fostering a high-performance sales culture and developing future leaders. Previously, as Associate Director, Lim Yi Hui significantly enhanced APAC sales operations, focusing on training capabilities and sales effectiveness through advanced analytics. Prior experience includes serving as Head of Sales Operations and Regional CRM Manager at CooperVision, where Lim Yi Hui drove operational improvements and established best practices across the APAC region. Educational qualifications include a Bachelor's degree in Life Sciences from the National University of Singapore, a Master's degree in Business Administration from the University of Melbourne, and a certification in negotiations from Yale University.