Rik spent 20+ years with Unilever, with last roles as Chairman Unilever Francophone West Africa and Senior Vice President Global Customer Development. Currently runs Bernard & Cie, which specializes in the interaction between Retail & Manufacturer business models, notably in complex markets. Bernard & Cie currently does a lot of Strategy into Action work globally, in the areas of value chain modelling, distributor management, trade terms and efficient Route to Market. In addition, Bernard & Cie has a joint venture (Correlaction) with AlignAlytics: together spanning the information cycle from data to information to insight to action to result, and then back into data.
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