Gila Shapiro

Gila Shapiro has a diverse work experience in the field of marketing and copywriting. Gila is currently the Head of Social and Creative at Aligned, a SaaS startup, where they are responsible for all content, social media, UX, and web-related tasks. Prior to this, they worked as a Marketing Content Specialist & UX Writer at Fiverr, collaborating with a talented team on various projects for a well-known brand. Gila also served as a Copywriter and Content Creator for Arquett LTD, working on sales funnels, emailers, social media, and website copy. Gila has also worked as a Senior Copywriter at FCB Joburg, where they handled major advertising campaigns for renowned brands like Coca-Cola, Toyota, Wimpy, and South African Tourism. Additionally, they have freelanced as a writer for multiple brands, expanding their portfolio and gaining experience in website content, marketing, social media, branding, packaging, and blogging. In their earlier career, Gila worked as a Creative Director at Mama Creative, overseeing and working on brands such as Fiverr, The Loeries, The Shabbat Project, and Sinai Indaba, while organizing events for increased brand awareness and engagement. Throughout their career, Gila has honed their skills in digital marketing, copywriting, user experience, and integrated marketing.

Gila Shapiro obtained a BA in Creative Brand Communication with a specialization in Copywriting from Vega School during the period 2009-2011. Before that, they attended the University of the Witwatersrand in 2008-2009 to pursue a BA in Dramatic Arts.