Bob Garcia

Bob Garcia is an accomplished marketing leader currently serving as the Chief Marketing Officer at Align Software, where responsibilities include driving the marketing function and developing go-to-market strategies for an AI-powered B2B SaaS solution focused on account-based marketing. With extensive experience in product marketing and consulting across various technology companies, Bob has a proven track record in strategic positioning, buyer persona definition, and sales enablement. Past roles include co-founding How to Pay for College, leading product marketing at Act-On Software, and managing customer success at Lytics. Education includes a BA in Economics from the University of Michigan.