Fred Phillips is a marketing optimization and performance analytics expert with over 20 years of experience in management consulting. They have held key roles at organizations such as General Motors, Caesars Entertainment Corporation, and TTEC, where they led initiatives that significantly increased revenue and improved customer engagement. Fred's academic background includes a BSE in Mechanical Engineering and an MBA in Marketing and Corporate Strategy from the University of Michigan. Currently, they serve as Senior Vice President of Marketing Effectiveness at AlixPartners, focusing on innovative strategies to drive measurable impact.
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