Bartosz Bała

Bartosz Bała is an Associate Director of TechOps, AI, and SEO at ALK, leading a team focused on technical operations and analytics for the company's digital ecosystem. Previously, Bartosz held various roles at Underscore Marketing, including Media Associate Director, where they managed SEM teams and developed search annual marketing plans. Bartosz's educational background includes a Master's degree in Managerial Economics from Uniwersytet Ekonomiczny w Krakowie and an Erasmus program in Marketing at Wirtschaftsuniversität Wien. With a comprehensive understanding of SEM, Bartosz has successfully supported marketing strategies for well-known pharmaceutical drugs in the US.