Lars Hinze

Lars Hinze has worked in various roles throughout their career. Lars started in 1997 as a Medewerker at Impuls Communicatiebureau and then worked as a Stagaire at Zet B Werbung und Marketing GmbH in 1998. In 1999, they completed an Afstudeerstage at NVPI. From 2003 to 2015, Lars worked at Merck, where they held positions such as Sales Representative, Account Representative Pharmacy, and District Business Manager. In 2015, they joined Chiesi Group as an Area Business Manager, responsible for a portion of the respiratory product portfolio. Lars also had a brief stint as an Interim Professional at IQVIA and owned their own interim management company, L.A.H. Management. Lars then joined ALK in 2016, starting as a National Sales Manager, followed by roles such as Sales Director and Sales Excellence Director. Currently, Lars is the Director of Global Brand Management & Sales Excellence at ALK.

Lars Hinze's education history includes a Master's degree in NIMA C Strategic Marketing from SRM, which they pursued from 2021 to 2023. Prior to that, they obtained a Drs./Master of Science degree in Beleid, Communicatie & Organisatie from Vrije Universiteit Amsterdam (VU Amsterdam) between 1999 and 2003. In 2015, they completed a course in NIMA B BUSINESS MARKETING at SRM. Lars also holds a Bachelor's degree in Communicatie-Creatief from Inholland University of Applied Sciences achieved from 1995 to 1999. Additionally, in 1997-1998, they were an Auslandstudent at Pforzheim University, studying Werbewirtschaft. Lars completed their high school education, VWO, at St. Michaël College from 1988 to 1994.