Jon Appleton is a seasoned freelance consultant and commercial lawyer with extensive experience in the software industry, particularly within SaaS, big data, analytics, and AI sectors. They possess J.D., LL.M., and M.A. degrees, along with nearly 35 years of expertise in negotiating complex software sales and partnerships globally. Jon began their career at Baker & McKenzie, specializing in technology transactions before transitioning to the software sector, where they held multiple leadership roles, including Head of Revenue Operations at Credo AI. Currently, they provide strategic business and legal consulting services to various SaaS and AI companies, focusing on optimizing pricing strategies and negotiation tactics.
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