Bona Z.

Bona Z. serves as the Sales and Marketing Analytics Lead at Alkermes since April 2022, focusing on analytics for LYBALVI®. Previously, Bona Z. held multiple roles at Epsilon from June 2013 to April 2022, advancing from Analytics Consultant to Analytics Director within the Analytic Consulting Practice, and was responsible for key phases in analytics projects. At Harte Hanks, from February 2011 to May 2013, Bona Z. worked as a Sr. Marketing Analyst, developing customer targeting strategies and evaluating marketing campaigns. Earlier experience includes an internship as an Account Manager Assistant at Micro Works Computer Center and conducting market research at Hubbard-Hall Inc. Education includes a certificate in Business Analytics and a Master’s in Marketing Analytics from Bentley University, as well as a Bachelor’s degree in International Business with Communication Studies from the University of Nottingham.