Masha Nikiforov is a Salesforce Solutions Architect with over a decade of experience in digital transformation and project management. Currently, Masha leads Salesforce Solution Architecture and project management efforts at Migdal Group, focusing on migrating from MSCRM to Salesforce while enhancing operational efficiency. Previously, Masha worked at Deloitte Digital, where notable projects included the design of scalable solutions that significantly improved lead conversion and reduced sales cycle times. Masha also managed global CRM initiatives at The Kabbalah Centre, boosting user engagement across multiple countries. Masha holds a Bachelor of Laws (LLB) from Tel Aviv University.
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