Marta Piotrowska

Marta Piotrowska is an accomplished digital strategy leader with extensive experience in marketing, media, and technology. Currently serving as Director of Media, AI, and Mar-Tech at Allegro since February 2022, Marta is responsible for building a comprehensive omnichannel customer-centric architecture for media and advertising. Prior to Allegro, Marta held various leadership roles at Procter & Gamble from July 2011 to January 2022, including Brand Director for Baby Care in Europe, where significant contributions were made to digital transformation, eCommerce growth, and performance marketing strategies. Marta also has experience in academia as a lecturer at the Warsaw School of Economics. Marta holds a Master's degree in Quantitative Methods in Economics and Information Systems from SGH Warsaw School of Economics.