Merel Hendriks

Merel Hendriks is an experienced market researcher specializing in research and analysis within marketing and communication. Currently employed at Alliander since November 2017, Merel has previously held roles at Markteffect as a research specialist, where responsibilities included client communication, questionnaire creation, data analysis, and presentation of findings. Interim positions as a market researcher at NS Reizigers and a consumer insights manager at PLUS Retail allowed Merel to support strategic decision-making for colleagues based on customer perspectives. Earlier career roles included a consultant position at Foodstep, focusing on market insights in the foodservice industry, and consulting at Senta multisensory concepting, emphasizing sensory marketing. Merel holds a degree from Radboud University, completed in 2004.