Lukas Wolf currently serves as an Agile Master at BMW Group since April 2024, and has been a Projektmanager for Data Management/CRM at Allianz since October 2017, focusing on target selection, data management, and modeling. Previously, Lukas occupied the role of Product Owner for Webtracking at Allianz Kunde & Markt from September 2021 to March 2024, where responsibilities included webtracking, dashboarding, reporting, and utilizing tools such as Tableau and Adobe Analytics. As an International CRM Manager at Fidor Factory from November 2015 to September 2017, Lukas concentrated on B2B customer consulting, campaign optimization, and customer data analysis. Lukas also gained valuable experience in various student advisor roles and internships, contributing to market analysis, strategy development, and communication campaigns, complemented by a robust educational background with an MBA in Media Management from Hamburg Media School and advanced degrees from the University of Copenhagen and the University of Zurich.
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