Adam Wrightson is a strategic and data-driven Performance Marketing leader with 10 years of experience across D2C and B2B sectors, including FinTech, eCommerce, and Gaming. Currently serving as the Digital Acquisition Lead for Allica Bank, Adam previously held the position of Head of Performance Marketing at Teya, where they spearheaded multiple successful campaigns. In prior roles at companies like Media Players Ltd and T.M. Lewin, Adam demonstrated a robust ability to scale marketing initiatives and improve performance metrics. Adam holds a First Class Honours degree in Accounting for Management from Aston University.
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