Rafa J. is an experienced GTM Advisor at Theory VC and Executive Coach, dedicated to guiding founders and startup leaders with a focus on compassionate yet candid communication. They have held various advisory roles since 2025, while having previously served as a Leadership Coach from 2023 to 2025. Rafa has a rich history in sales and analytics, including significant positions at Google and Looker, where they achieved record-breaking results. Currently active in multiple advisory capacities, Rafa continues to influence and support emerging ventures in the tech space.
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