Simon Waterfall RDI is the founder and CEO of waste™ and Allocation.Space, currently leading initiatives aimed at sustainable practices and the commercialization of space. With a robust background in creative direction, they have held key positions at various notable companies including Airbnb Samara Lab and Vevo, where they focused on brand innovation. Simon served as the creative director at several organizations such as Poke and fray, and they were also the Ex-President of D&AD. With an MA in Industrial Design from the Royal College of Art, Simon continues to champion the integration of technology for societal benefit through their role as a creative partner at GROUP OF HUMANS.
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