Will Broadway is an experienced sales professional currently serving as Head of Sales at Allocator since May 2021, where the focus is on aiding Limited Partners in understanding their indirect ownership through commitments to Hedge Funds and Private Capital Funds. Prior to this role, Will was involved in sales across several organizations, including Colmore as Sales - EMEA from December 2019 to May 2021, SS&C Advent as Sales Manager for Funds & Alternatives from January 2018 to December 2019, and AlternativeSoft as Senior Sales from February 2015 to January 2018. Will began a professional career in risk consulting at Empiric in 2013 and briefly held a summer internship at Microsoft in 2009. Will holds a Bachelor of Arts degree in Business Economics from the University of Liverpool, completed between 2010 and 2013.
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