Roger Reed

Roger Reed has over 25 years of experience in the healthcare industry. Roger is currently the Chief Science Officer at Alloyed, a company that specializes in consumer engagement and health management. Prior to joining Alloyed, Roger was the Chief Consumer Engagement Architect at Blue Cross Blue Shield of Tennessee. In this role, they were responsible for defining the optimal customer experience and overseeing customer experience mapping, CRM, and data-driven campaigns.

Before their time at Blue Cross Blue Shield of Tennessee, Roger was the Executive Vice President of Market Operations at Gordian Health Solutions. At Gordian, they oversaw the company's sales and marketing efforts and was responsible for growing the company's client base. Prior to Gordian, Roger was a Partner at SLR Ventures, Inc., an Indianapolis-based venture company that founded five healthcare companies in seven years.

In addition to their work in the private sector, Roger has also served as the Interim CEO of Key Care Health Resources, Inc. and as the President and Chairman of the Board of Allied Physician's Health Association. Roger is a thought leader in the healthcare industry and has been a consultant for various companies on topics such as consumer engagement, wellness, and health management.

Their manager is Michael Holmes, CEO. They work with Pieter Guichelaar - Head of Digital Components, Ian Stephens - CFO, and Rhys Jones - Process Technology Director.