Cookie Ip

Cookie Ip is an experienced marketing professional with a strong background in multicultural marketing and project management. Currently serving as a Senior Marketing Specialist at Allstate Canada since February 2016, Cookie leads the development and execution of integrated marketing campaigns while optimizing digital and offline strategies. Prior experience includes roles as an Account Manager at Cossette, overseeing Chinese advertising campaigns for key clients such as TD Bank Group, and at Dyversity Communications Inc., where strategic planning for multicultural marketing initiatives was a primary focus. Additional experience spans various positions in account management, public relations, and administrative roles. Cookie Ip holds an Honour Bachelor of Arts degree from the University of Toronto.