Lisa C. is a Digital Local Presence Specialist at Allstate Canada since April 2020, focusing on optimizing digital funnel activity to generate qualified leads and enhance brand awareness. Prior experience includes serving as a Field Marketing Specialist at Enghouse Networks, where successful event programs were managed across 10 countries, and as a Communications Lead for the ConnectingOntario Program at Sunnybrook Health Sciences Centre, where a change management communications strategy was developed. Lisa also led communications for the ConnectingGTA Program at University Health Network, implemented marketing strategies at Global Payments Canada, and contributed to community healthcare initiatives as a Communications Specialist for various organizations. Educational credentials include a Certificate in Marketing Management from Ryerson Polytechnical Institute and Accreditation as a Content Strategist from HubSpot Academy.
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