Ali Carl is an experienced marketing professional with a strong background in integrated product marketing, performance marketing, and digital strategy. Currently serving as a Senior Manager of Integrated Product Marketing at Allstate, Ali has previously held key positions at SafeAuto, LogicSource, and EXPRESS, where responsibilities included leading digital marketing strategies across various channels, optimizing media mix for increased sales ROI, and managing cross-functional teams. With expertise in tools like Nielsen Marketing Mix Modeling and Visual IQ, Ali has successfully driven significant marketing initiatives and has a history of managing high-profile accounts at agencies such as Starcom USA and Omnicom Media Group. Ali holds a Bachelor of Arts in Communications from Indiana University Bloomington.
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