Brett Sever

Director - Market Research & Insights, Market Intelligence, and User Experience Research

Brett Sever is a seasoned Consumer Insights professional currently serving as the Director of Market Research & Insights, Market Intelligence, and User Experience Research at Allstate. With over 15 years of experience, Brett has contributed to notable innovation projects, including the successful launch of Orbit gum. Previously, Brett led the Market Research & Insights and Market Intelligence departments at Allstate, overseeing a team across the U.S. and Europe. Brett has also held key roles at PepsiCo, Wrigley, and Valassis, showcasing expertise in consumer needs analysis and team development. Brett is pursuing an MBA in Marketing at DePaul University while studying Psychology at the University of Michigan.

Location

Highland Park, United States

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