Lana Murray is a marketing technology and business leader with a strong background in data-driven marketing and operations. With extensive experience at Allstate as both an Information Technology Leader and Marketing Leader, they have built high-performing teams focused on customer engagement and omni-channel communication. Lana currently pursues dual master's degrees in Business Administration and Science, continuing to enhance their expertise in marketing tools and technologies. Their proficiency spans multiple platforms, including Unica, Acoustic, Adobe, and Tableau, driving effective automation and personalization initiatives.
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