Ivica Matanić

Ivica Matanić is the Country Manager at Alltech, a position held since 2004, where they focus on marketing, sales, distribution, and consulting in the animal health and nutrition sector within the Croatian market. Prior to this role, Ivica served as a Product Manager at Veterina d.d. from 2000 to 2004, overseeing product development and marketing strategies across several Eastern European markets. Ivica's career in the animal health industry began as a Technical Sales Representative at PLIVA Animal Health and Agrochemicals, where they contributed to sales and product development from 1989 to 1996, later advancing to a Product Manager role from 1996 to 2000. Ivica also started their professional journey as an Expert Associate at the Faculty of Agricultural Sciences, University of Zagreb, participating in national research programs. Ivica holds a Master’s degree in Animal Sciences from the University of Zagreb, completed in 1988.