Alison Burke

Sr. Content Design Manager at AllTrails

Alison Burke is a seasoned content design and marketing professional with extensive experience in building brand voices and creating comprehensive content strategies. Currently serving as a Sr. Content Design Manager at AllTrails since February 2021, Alison previously held key roles at Amazon and PillPack as a Senior Copywriter & Content Strategist, where significant contributions included establishing brand guidelines and oversight of content for launches. Alison's diverse background includes freelance writing, where projects ranged from branding presentations to press releases for regional publications, as well as leadership positions in various organizations, driving cohesive brand messaging and enhancing user experiences. Alison holds a Bachelor’s degree in English: Rhetoric and Writing from The University of Tennessee at Chattanooga and an Associate degree in Environmental Science from Chattanooga State Community College.

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AllTrails

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AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails was recently named Apple's 2023 iPhone App of the Year, and has been downloaded by over 60 million people worldwide.


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