Melanie Hyde

Melanie Hyde has a diverse and extensive work experience in marketing and communications roles. Melanie is currently serving as the Senior Product Marketing Manager - Graphics at Alludo, where they lead a team of product marketers and oversees product launches and go-to-market planning. Melanie'sresponsibilities also include conducting market research, defining product positioning, crafting messaging and value proposition, developing key imagery, and ensuring brand consistency. Melanie collaborates with various teams such as Digital Direct, Channel, Growth, Engagement, PR, Social, and Creative to devise integrated marketing plans utilizing advertising, social media, launch events, public relations, partner and sales tools, training, web initiatives, and email marketing.

Prior to Alludo, Melanie worked at Corel Corporation from 2015 to 2021. In this company, they served as the Senior Product Marketing Manager - CorelDRAW, where they played a vital role in marketing the CorelDRAW software. Melanie also held the position of Product Marketing Manager - Photo, responsible for marketing photo-related products.

Before joining Corel Corporation, Melanie worked in the ski industry. Melanie served as a Marketing Manager for Mt Buller - Buller Ski Lifts from 2014 to 2015, and as a Marketing Manager for SkiBig3 from 2010 to 2011. In these roles, they were responsible for marketing activities related to ski resorts.

Additionally, Melanie has experience in the financial sector. Melanie worked as a Marketing and Communications Specialist for BankVic from 2011 to 2014.

Early in their career, Melanie worked as a Brand Ambassador for SDI Marketing from 2007 to 2010.

Throughout their varied career, Melanie Hyde has acquired strong marketing and communication skills, successfully leading teams and delivering results in different industries.

Melanie Hyde has a diverse education history with a focus on marketing, advertising, and design. In 2004, they pursued a 3-year Advanced Diploma in Advertising/Integrated Marketing Communications at St. Lawrence College, which they completed in 2007. Subsequently, from 2009 to 2011, Melanie obtained a Diploma in Graphic Design from Loyalist College. In 2011, they attended the Algonquin College of Applied Arts and Technology, where they earned a Certificate in Social Media. In 2012, they enrolled at RMIT University and Victoria University for various short courses, including Copywriting, Flash, Art Direction, and Web Design and Development. In 2014, Melanie received a Data-Driven Marketing & Advertising Certificate from the Association for Data-Driven Marketing and Advertising (ADMA).