William (BJ) Moore

Chief Digital Officer (CDO) at Allure Security

William (BJ) Moore has 18 years of experience in marketing management. William (BJ) began their career in 1996 as a Senior Marketing Manager at Emerson. In 2002, they moved to GEFanuc Automation as a World Wide Marketing Manager. In 2009, they were promoted to Senior Digital Marketing Manager at GE Industrial / GE Fanuc. In 2015, they became Lead - Digital Marketing Strategy, Demand Generation at GE Digital. In 2016, Moore became Creator/Owner of Augmented Vision Systems, a 3D blindspot portable monitor for cyclists. That same year, they also took on the role of Marketing Consultant at HarborTG, Allure Security, Onclave Networks, The2112Group, and Contraforce. In 2020, Moore was appointed Chief Digital Officer (CDO) at Allure Security, where they are responsible for developing and executing their digital strategy, including all their business, sales and marketing platforms.

William (BJ) Moore obtained their Bachelor of Science (BS) in Business Administration with a Marketing Concentration from the University of Massachusetts Lowell in 1991. In 2020, they obtained three certifications from HubSpot Academy: HubSpot Marketing Software in March, HubSpot Content Marketing Certification in February, and HubSpot Inbound Marketing Certification in February.

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