Anna McInally

Anna McInally is an accomplished marketing professional with extensive experience in brand management and marketing communications, currently serving as the Head of Brands at Allwyn UK for The National Lottery since February 2024. Previously, Anna spent over two decades at Camelot in various roles, including Head of Marketing Communications & Creative, where responsibilities encompassed leading marketing strategy for The National Lottery with a media spend exceeding £100 million. Significant achievements include managing the Lotto Marketing team and overseeing the celebration of The National Lottery's 25th birthday. Anna also has a background in creative leadership and project management, having led teams and developed marketing campaigns across various platforms. Anna contributes to Ok Mentor's Advisory Network, supporting young women entering the creative industry, and is equipped with advanced education in marketing leadership and brand management.