Rob Birch is an experienced brand marketer currently working in Planning & Effectiveness at Allwyn UK, focusing on campaign planning for the National Lottery family of games. They have a diverse background in marketing and communications, previously serving in roles at MediaCom, Innocean Worldwide UK, BT, and EE, where they managed substantial campaigns for prominent brands. Rob holds a Bachelor’s degree in Business Studies & French from The University of Sheffield and has completed various certifications, including a Mini MBA in Brand Management from the Marketing Week with Mark Ritson and qualifications from CIM and Google Digital Academy. Passionate about developing insight-led strategies, Rob excels at creating effective communications that resonate with target audiences.
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