Will Oscroft

Will Oscroft is a seasoned Group Communications Director with a strong focus on brand storytelling and purpose-driven marketing. They currently lead communications at Allwyn, a multinational lottery operator emphasizing responsible gaming and community contributions. Will has previously held key positions within major organizations including Falcon and Associates, Ogilvy, and the Premier Group, managing strategic marketing campaigns and sponsorships for iconic sporting events. They are passionate about the role of ESG in enhancing brand personality and building consumer engagement. Will holds a Bachelor of Science in European Business Administration from the European Business School.