Ben Eddy

Ben Eddy is a marketing analytics executive with extensive experience in studying consumer behavior across various sectors. They served as the Head of Marketing Analytics at Ally, where they lead a team in measuring and evaluating retail deposit business strategies. Previously, Ben held leadership roles at Bank of America, including SVP and VP positions in market information management, and was the US Director of Data Science at Dentsply Sirona, focusing on enhancing digital presence and marketing strategies. Ben holds an MBA from the Wilbur O. and Ann Powers College of Business at Clemson University and a BS in Electrical Engineering from Clemson University.