Brady Probasco

Brady Probasco is a seasoned analytics professional with extensive experience in advanced business analytics and data science. Currently serving as Principal at Ally since November 2025, Brady previously held the position of Manager for Analytics and Data Science at Targetbase, where responsibilities included developing predictive models and comprehensive marketing strategies that resulted in significant client revenue growth. Brady's background encompasses various roles at Targetbase, including Sr. Analyst and Analyst, focusing on strategic analytics and data-driven decision-making. Brady also demonstrated leadership as President of the AITP at Baylor University, facilitating career development events and launching competitive opportunities for students. Educational qualifications include dual Bachelor of Business Administration degrees in Logistics, Materials, and Supply Chain Management as well as Management Information Systems, complemented by a Certificate in Data Analytics from Baylor University.